The AEG Oakland Foundation develops strategic relationships that positively impact families and engage young people in meaningful activities which build character, promote greatness, and reinforce the importance of giving back.
From our consistent work with diverse, local and small businesses to partnerships with business associations throughout the county,
We share a deep commitment to support the local economy to promote a vibrant community.
Back- to School Shoe Giveaway
Each September, we celebrate the new academic school year in a safe, family friendly environment filled with community and health resources for all attendees. First African Methodist Episcopal Church launched the Annual Shoe Giveaway in 1996. Seventeen years later, the event moved to Oakland Arena and RingCentral Coliseum. Since joining efforts, over 13,400 free new pairs of shoes have been distributed to K through 12th grade students across Alameda County. 70% of the families that receive shoes have annual incomes below $25,000.
Read Across America
Annually each spring, ASM Oakland promotes literacy by selecting a school to donate over 300 new books to their library. Many of these libraries cannot afford new books due to budget challenges. We work with the principal and teachers to identify specific books to purchase for students from kindergarten up to sixth grade. ASM Oakland employees join the event and read aloud to students, often sharing their educational journey. Students then select a free book to take home.
This year for Read Across America 2022 we partnered with Ruus Elementary, a local school in Hayward and donated new books to each of the classrooms to help bring awareness to youth literacy.Russ Elementary’s goal is to help promote self-worth, confidence and individuality to their students. The foundation put together a short video to present to each of the classrooms emphasizing the importance of individuality self confidence and diversity.
Seats for Safety: Booster Seat
California law requires children of a certain age and weight to ride in a booster seat. Unfortunately, too many parents are unable to afford one. That’s why we partnered with Safe Kids Alameda County Coalition and AAA to provide free new low and high-back booster seats. Installed by certified technicians, families can transport their children knowing they are safe.
Job Shadowing Program
In 2011, AEG Job Shadowing Program was established as a partnership that brings educators, industry, ad community partners together to create a supplemental education opportunity for high school students. Youth participants gain valuable experience and insight into the world of work through direct observation, hands-on activities, and close engagement with team members. The program not only inspires young people but also provides the youth of our communities with work readiness skills.
Each year college-bound students from all over Oakland and Alameda County compete in AEG Oakland’s scholarship program, with three promising students winning an annual $10,000 scholarship. Provided they maintain GPA requirements, these students are eligible to renew their scholarships each year, totaling $40,000 over their college careers.